The CLIA guide to the cruise industry / Marc Mancini.
By: Mancini, Marc
.
Contributor(s): Cruise Lines International Association.
Publisher: Clifton Park, NY : Delmar Pub, c2011Description: xi, 242 p. : col. ill., col. maps ; 28 cm.ISBN: 9781111130893 (pbk.); 1111130892 (pbk.).Other title: Guide to the cruise industry.Subject(s): Cruise lines -- Study and teaching | Cruise lines -- Textbooks | Ocean travel -- Study and teaching | Tourism -- Marketing -- Study and teachingDDC classification: 910.45
Contents:
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf Transit , Side 1, TierNo 2, BayNo 6 |
910.45 MAN 2011 (Browse shelf) | 1 | Available | SHTEx,70004,03,CL | 5000118542 |
Includes bibliographic references (p. 192-194) and index.
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.