Winning sales letters--from prospect to close / Ralph Allora.
By: Allora, Ralph
.
Publisher: New York : McGraw-Hill, c2009Description: xiv, 223 p. ; 24 cm.ISBN: 0071628118 (pbk. : alk. paper); 9780071628112 (pbk. : alk. paper).Subject(s): Sales letters | Selling | Electronic mail messagesDDC classification: 658.81
Contents:
The essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.81 ALL 2009 (Browse shelf) | 1 | Available | SLASx,05000,03,CL | 5000024464 |
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| 658.809595 DEW Dewan Perniagaan Melayu Malaysia ke arah wawasan 2020 : | 658.81 Exchange behavior in selling and sales management | 658.81 ADV 2012 Advanced sales management handbook and cases : | 658.81 ALL 2009 Winning sales letters--from prospect to close / | 658.81 BEY Beyond needs assessment | 658.81 BEY Beyond needs assessment | 658.81 BLY Sales and key account management / |
Includes index.
The essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters.