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Commoditization and the strategic response [electronic resource] / by Andrew Holmes.

By: Holmes, Andrew, 1965-.
Contributor(s): ebrary, Inc.
Publisher: Hants, England ; Burlington, VT : Ashgate Pub., c2008Description: xviii, 223 p.Subject(s): Commercial products | Consumption (Economics) | ManagementGenre/Form: Electronic books.DDC classification: 338/.02 Online resources: An electronic book accessible through the World Wide Web; click to view

Includes bibliographical references and index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.