Journal of marketing [electronic resource].
Contributor(s): American Marketing Association
| American Marketing Society | National Association of Marketing Teachers.
Analytics: Show analyticsPublisher: New York : American Marketing Association, 1936-ISSN: 1547-7185.Subject(s): Marketing -- PeriodicalsDDC classification: 658.8 Online resources: Full text available: Jul 1936-. Available on EBSCOhost. Online version of print publication.
In:
Communication & Mass Media Complete
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8 JOU (Browse shelf) | Available |
Title from title screen (JSTOR, viewed Sept. 14, 2004).
Apr. issues for 1940-1942 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-1941.
Latest issue consulted: Vol. 62, no. 4 (Oct. 1998) (JSTOR, viewed Sept. 14, 2004).
Academic Journal
Special issues accompany some volumes.
TSLHHL
Online version of print publication.
Mode of access: World Wide Web.
Published by the American Marketing Society and the National Association of Marketing Teachers, July-Oct. 1936.
Formed by the union of: American marketing journal (Online), and: National marketing review (Online).