International marketing : strategy and theory / Sak Onkvisit & John J. Shaw.
By: Onkvisit, Sak.
Contributor(s): Shaw, John J.
Publisher: Abingdon, Oxon ; New York : Routledge, c2009Edition: 5th ed.Description: xxvi, 710 p. : ill. ; 25 cm.ISBN: 9780415772624 (pbk.).Subject(s): Export marketing | Export marketing -- Management
DDC classification: 658.84
Partial contents:
pt. 1. Overview of world business -- pt. 2. World market environment -- pt. 3. Plannning for international marketing -- pt. 4. International marketing decisions -- pt. 5. Financial decisions -- Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 1 |
658.84 ONK (Browse shelf) | 1 | Available | SHTEx,70005,03,GR | 5000048460 |
Includes bibliographical references and indexes.
pt. 1. Overview of world business -- pt. 2. World market environment -- pt. 3. Plannning for international marketing -- pt. 4. International marketing decisions -- pt. 5. Financial decisions -- Index.