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Flagship marketing : concepts and places / edited by Tony Kent and Reva Brown.

Contributor(s): Kent, Tony (A. E.) | Brown, Reva Berman, 1939-.
Series: Routledge advances in management and business studies: Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2008ISBN: 0415436028 (hbk.); 9780415436021 (hbk.).Subject(s): Flagship stores -- Marketing | Branding (Marketing) | Place marketingDDC classification: 658.82
Contents:
Concepts of flagships -- A classification approach to flagship stores -- Emotion and identify in flagship luxury design -- Virtual flagships and sociable media -- The flagship stores : the luxury fashion retailing perspective -- Flagship shopping centres -- 'From dome to dome' : exploring cultural flagships and their contribution to achieving regeneration goals -- A cultural quarter flagship : the MuseumsQuartier, Vienna -- The department store : the metropolitan flagship in national networks of fashion consumption -- Wynn Las Vegas : a flagship destination resort -- High-end 'factory outlets' : new showcases of German carmakers -- What is a flagship supermarket? An analysis of supermarket flagship in a historical context -- Virtual flagship.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4

658.82 FLA (Browse shelf) 1 Available SHTEx,70005,02,GR 5000043077

Includes bibliographical references and index.

Concepts of flagships -- A classification approach to flagship stores -- Emotion and identify in flagship luxury design -- Virtual flagships and sociable media -- The flagship stores : the luxury fashion retailing perspective -- Flagship shopping centres -- 'From dome to dome' : exploring cultural flagships and their contribution to achieving regeneration goals -- A cultural quarter flagship : the MuseumsQuartier, Vienna -- The department store : the metropolitan flagship in national networks of fashion consumption -- Wynn Las Vegas : a flagship destination resort -- High-end 'factory outlets' : new showcases of German carmakers -- What is a flagship supermarket? An analysis of supermarket flagship in a historical context -- Virtual flagship.