Strategic issues in international retailing / edited by John Dawson, Roy Larke, and Masao Mukoyama.
Contributor(s): Dawson, John A
| Larke, Roy | Mukoyama, Masao.
Publisher: London ; New York : Routledge, 2006Description: xii, 218 p. : ill. ; 24 cm.ISBN: 0415343712 (pbk.); 9780415343718 (pbk.).Subject(s): Retail trade | International trade | Strategic planningDDC classification: 658.87 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 3 |
658.87 STR (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000048366 |
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| 658.87 STE Greentailing and other revolutions in retail: | 658.87 STE Trade show and event marketing : | 658.87 STE Trade show and event marketing : | 658.87 STR Strategic issues in international retailing / | 658.87 VAR Retail product management : | 658.87 VAR 2014 Retail product management : | 658.8702 ISH 2007 The success of 7-Eleven Japan : |
Includes bibliographical references and index.
1. The increase in international activity by retailers - 2. Retail internationalization as a process - 3. Building an international retail strategy - 4. Inditex-zara re-writing the rules in apparel retailing - 5. Carrefour being aware of the domestic market - 6. The boots group OLC rethinking the formula - 7. Reyal Ahold - 8. Tesco transferring marketing success factors internationally - 9. The international transfer of ket success factors - Index.