Boeing versus Airbus : the inside story of the greatest international competition in business / John Newhouse.
By: Newhouse, John
.
Publisher: New York : Vintage Books, c2007Description: xiii, 254 p. ; 21 cm.ISBN: 9781400078721 (pbk.).Other title: Inside story of the greatest international competition in business | Boeing vs. Airbus.Subject(s): Boeing Company | Airbus Industrie | Aircraft industry -- United States | Aircraft industry -- France | Competition, InternationalDDC classification: 338.762913334
Contents:
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 7 , Side 1, TierNo 2, BayNo 3 |
338.762913334 NEW 2007 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000102315 |
Includes bibliographical references (p. 229-240) and index.
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.