Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.
By: Iacobucci, Dawn
.
Contributor(s): Churchill, Gilbert A | Churchill, Gilbert A. Marketing research : methodological foundations.
Publisher: Mason, OH : South-Western/Cengage Learning, c2010Edition: 10th ed.Description: xx, 604 p. : ill. ; 27 cm.ISBN: 9781439081013 (student ed. with Qualtrics); 1439081018 (student ed. with Qualtrics); 9780324359954 (SE); 0324359950 (SE).Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6 |
658.83 IAC 2010 (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000129091 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6 |
658.83 IAC 2010 (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000129092 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6 |
658.83 IAC 2010 (Browse shelf) | 1 | Available | SOMAC,09030,03,AD | 5000113739 |
Churchill's name appears first on the earlier ed.
Includes indexes.