The curse of the mogul : what's wrong with the world's leading media companies / Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.
By: Knee, Jonathan A
.
Contributor(s): Greenwald, Bruce C. N | Seave, Ava.
Publisher: New York : Portfolio, 2009Description: xii, 304 p. : ill. ; 24 cm.ISBN: 9781591842644 (hbk.); 1591842646 (hbk.).Subject(s): Mass media -- ManagementDDC classification: 302.23068 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 3 |
302.23068 KNE 2009 (Browse shelf) | 1 | Available | TBSxx,34004,02,GR | 5000120549 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 302.23068 KEU 2017 Strategic management in the media : | 302.23068 KEU 2017 Strategic management in the media : | 302.23068 KEU 2017 Strategic management in the media : | 302.23068 KNE 2009 The curse of the mogul : | 302.23068 KUN Strategic management in the media : | 302.23068 KUN 2013 Strategic management in the media : | 302.23068 MAN 2011 Managing media work / |
Includes bibliographical references and index.
The media landscape -- The landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers.