Media research methods : understanding metric and interpretive approaches / James A. Anderson.
By: Anderson, James A
.
Publisher: Thousand Oaks, CA : SAGE, c2012Description: xxi, 438 p. : ill. ; 23 cm.ISBN: 9781412999564 (pbk.).Subject(s): Mass media -- Research -- MethodologyDDC classification: 302.2301
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf Transit , Side 1, TierNo 2, BayNo 3 |
302.2301 AND 2012 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000126659 |
Includes bibliographical references and index.