Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contribution by Linda Lai ... [et al.].
By: Turban, Efraim
.
Contributor(s): King, David R | Lang, Judy.
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2009Edition: 2nd ed.Description: 578 p. : ill. ; 26 cm.ISBN: 9780136033240 (pbk.); 0136033245 (pbk.).Uniform titles: Introduction to e-commerce Subject(s): Electronic commerceDDC classification: 658.872 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.872 TUR 2009 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000108661 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 5 |
658.872 TUR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019604 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 5 |
658.872 TUR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019605 |
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Prev. ed. published under title: Introduction to e-commerce.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces: structures, mechanisms, economics, and impacts -- Retailing in electronic commerce: products and services -- Consumer behavior, market research, and advertisement -- B2B e-commerce: selling and buying in private and public e-markets -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems: e-government to e-learning and consumer-to-consumer commerce -- Social networks in the Web 2.0 environment -- Mobile computing and commerce and pervasive computing -- E-commerce security -- Electronic payment systems and order fulfillment ort services -- E-commerce strategy, justification, and global implementation.