The marketing plan handbook / Marian Burk Wood.
By: Wood, Marian Burk
.
Publisher: Upper Saddle River, N.J. : Pearson Education, 2008Edition: 3rd. ed.Description: xv, 190 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780132237550 (pbk.); 0132237555 (pbk.); 9780135136287 (pkg.); 0135136288 (pkg.).Subject(s): Marketing -- Management -- Handbooks, manuals, etcDDC classification: 658.802
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.802 WOO (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000521487 |
Palo Alto Software's Marketing Plan Pro 6.0 included.
Includes bibliographical references and index.
System requirements: Windows XP, 2000, ME, NT4, 98, 95; free disk space: 50 MB typical, plus 70 MB for Microsoft Internet Explorer 5.5 or higher (required); Premium or comparable recommended; SVGA with 256 colors minimum, 16-bit recommended; 56 Kbps modem recommended; Internet access is required for all Internet features.