The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
Contributor(s): Schultz, Majken | Hatch, Mary Jo
| Holten Larsen, Mogens.
Publisher: Oxford ; New York : Oxford University Press, 2000Description: xv, 292 p. : ill. ; 24 cm.ISBN: 0198297793 (pbk.); 9780198297796 (pbk.).Subject(s): Corporate image | Corporations -- Public relations | Business communication | Branding (Marketing)DDC classification: 659.285
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.285 EXP (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019284 |
Includes bibliographical references and index.