Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis.
By: Hoyer, Wayne D
.
Contributor(s): MacInnis, Deborah J.
Publisher: Boston : South-Western/Cengage Learning, c2010Edition: 5th ed.Description: xxiv, 493 p, [151] p. : ill. ; 26 cm.ISBN: 9780547079929 (hbk.); 0547079923 (hbk.); 9780324834284 (Instructor ed.); 0324834284 (Instructor ed.); 9780324834277 (pbk. : int. ed.); 0324834276 (pbk. : int. ed.).Subject(s): Consumer behaviorDDC classification: 658.8342 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 7 |
658.8342 HOY 2010 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000110639 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 7 |
658.8342 HOY 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000110018 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 7 |
658.8342 HOY 2010 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000023388 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 7 |
658.8342 HOY (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000000691 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 7 |
658.8342 HOY (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000000631 |
Includes bibliographical references and indexes.
Pt. 1. An introduction to consumer behavior. - Pt. 2. The psychological core. - Pt. 3. The process of making decisions. - Pt. 4. The consumer's culture. - Pt. 5. Consumer behavior outcomes and issues.