Taylor's Library

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Contemporary marketing / David L. Kurtz.

By: Kurtz, David L.
Publisher: Mason, OH : South-Western/Cengage Learning, c2010Edition: 14th ed.Description: xxxii, 670, [114] p. : col. ill. ; 28 cm.ISBN: 9780324582031 (hbk : student edition); 032458203X (hbk : student edition).Subject(s): MarketingDDC classification: 658.8
Partial contents:
Pt. 1. Designing customer-oriented marketing strategies. - Pt. 2. Understanding buyers and markets. - Pt. 3. Target market selection. - Pt. 4. Product decisions. - Pt. 5. Distribution decisions. - Pt. 6. Promotional decisions. - Pt. 7. Pricing decisions.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5

 658.8 KUR 2010 (Browse shelf) 1 Available SHTEx,70002,03,GR 5000102153
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 4

 658.8 KUR (Browse shelf) 1 Available TBSxx,18002,03,AD 5000000013
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5

 658.8 KUR (Browse shelf) 1 Available SLASx,05000,03,GR 5000000632

"Boone & Kurtz".

Earlier eds. published under name: Louis E. Boone, David L. Kurtz.

Includes bibliographical references and indexes.

Pt. 1. Designing customer-oriented marketing strategies. - Pt. 2. Understanding buyers and markets. - Pt. 3. Target market selection. - Pt. 4. Product decisions. - Pt. 5. Distribution decisions. - Pt. 6. Promotional decisions. - Pt. 7. Pricing decisions.