Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A
.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Publisher: Boston, MA : McGraw-Hill/Irwin, c2009Edition: 5th ed.Description: xxviii, 708 p. : ill., map ; 26 cm.ISBN: 9780071263931 (pbk. : int. ed.); 0071263934 (pbk. : int. ed.); 9780073380933 (hbk.); 0073380938 (hbk.).Subject(s): Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 ZEI 2009 (Browse shelf) | 1 | Available | TBSxx,34003,03,AD | 5000121739 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 ZEI 2009 (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000119332 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 ZEI 2009 (Browse shelf) | 1 | Available | TBSxx,54001,03,RM | 5000114611 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 ZEI 2009 (Browse shelf) | 1 | Available | TBSxx,54001,03,AD | 5000114914 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 ZEI 2009 (Browse shelf) | 1 | Available | TBSxx,54001,03,AD | 5000114319 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 ZEI 2009 (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000002213 |
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Includes bibliographical references and index.