Public relations : the profession and the practice
By: Lattimore, Dan
.
Contributor(s): Lattimore, Dan.
Publisher: Boston : McGraw-Hill Higher Education, c2008Edition: 3rd ed.Description: xxiv, 393 [33] p. : col. ill. ; 26 cm.ISBN: 9780073378879 (pbk.); 0073378879 (pbk.).Subject(s): Public relations | Public relations -- United StatesDDC classification: 659.2
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| 659.2 KEY Key concepts in public relations / | 659.2 KEY 2009 Key concepts in public relations / | 659.2 KEY 2009 Key concepts in public relations / | 659.2 LAT Public relations : the profession and the practice | 659.2 LAT 2012 Public relations : | 659.2 LAW The PR buzz factor : | 659.2 LET Public relations : |
Includes bibliographical references and index.