The association guide to going global : new strategies for a changing economic landscape / Steven M. Worth.
By: Worth, Steven M
.
Publisher: Hoboken, N.J. : John Wiley, c2010Description: xiii, 208 p. ; 24 cm.ISBN: 047058789X (hbk.); 9780470587898 (hbk.).Subject(s): Trade associations | Associations, institutions, etc | International business enterprises | GlobalizationDDC classification: 658.049
Contents:
Why go global? -- Common problems in the global arena -- The structure of the globalized association -- Funding and financing -- Language and culture -- Endeavors in specific countries -- Successes and failures : key ingredients to globalization success -- Final thoughts on truly becoming global.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 23 , Side 2, TierNo 4, BayNo 6 |
658.049 WOR 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000104919 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 23 , Side 2, TierNo 5, BayNo 5 |
658.049 WOR 2010 (Browse shelf) | 1 | Available | TBSxx,34003,03,AD | 5000104301 |
Includes index.
Why go global? -- Common problems in the global arena -- The structure of the globalized association -- Funding and financing -- Language and culture -- Endeavors in specific countries -- Successes and failures : key ingredients to globalization success -- Final thoughts on truly becoming global.