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Marketing / William M. Pride, O. C. Ferrell.

By: Pride, William M, 1942-.
Contributor(s): Ferrell, O. C.
Publisher: Mason : South-Western, Cengage Learning, c2010Edition: 2010 ed.Description: xxxi, 605, [97] p. : col. ill. ; 28 cm.ISBN: 9780547167473 (hbk.); 0547167474 (hbk.).Subject(s): MarketingDDC classification: 658.8
Partial contents:
Pt. 1. Marketing strategy and customer relationships. - Pt. 2. Environmental forces and social and ethical responsibilities. - Pt. 3. Using information, technology, and target market analysis. - Pt. 4. Customer behavior. - Pt. 5. Product decisions. - Pt. 6. Distribution decisions. - Pt. 7. Promotion decisions. - Pt. 8. Pricing decisions.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 7

 658.8 PRI (Browse shelf) 1 Available SLAS,05000,03,AD 5000000505

Rev. ed. of: Marketing : concepts and strategies. 2006.

Includes bibliographical references and indexes.

Pt. 1. Marketing strategy and customer relationships. - Pt. 2. Environmental forces and social and ethical responsibilities. - Pt. 3. Using information, technology, and target market analysis. - Pt. 4. Customer behavior. - Pt. 5. Product decisions. - Pt. 6. Distribution decisions. - Pt. 7. Promotion decisions. - Pt. 8. Pricing decisions.