Made to stick : why some ideas take hold and others come unstuck / Chip Heath & Dan Heath.
By: Heath, Chip
.
Contributor(s): Heath, Dan.
Publisher: London : Arrow Books, 2008Description: 291 p. ; 20 cm.ISBN: 9780099505693 (pbk.); 009950569X (pbk.).Subject(s): Context effects (Psychology) | MemeticsDDC classification: 302.2 Summary: What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 3 , Side 2, TierNo 5, BayNo 5 |
302.2 HEA (Browse shelf) | 1 | Available | GENLS,GENLS,02,GR | 5000002129 |
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| 302.2 HAR Communication, cultural and media studies : | 302.2 HAR Communication, cultural and media studies : | 302.2 HAR 2011 Communication, cultural and media studies : | 302.2 HEA Made to stick : why some ideas take hold and others come unstuck / Chip Heath & Dan Heath. | 302.2 HER The global media : | 302.2 HER The global media : | 302.2 HER The global media : |
Originally published: London : Random House, 2007.
Includes bibliographical references and index.
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour.