A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
By: King, Stephen.
Contributor(s): Lannon, Judie | Baskin, Merry | ebrary, Inc
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Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007Description: xliii, 351 p. : ill. ; 26 cm.Subject(s): Branding (Marketing) -- Management | New products | Brand name products | Advertising -- Management | Marketing researchGenre/Form: Electronic books.DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/27 (Browse shelf) | Available |
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.