30-second politics : political advertising in the eighties / Montague Kern.
By: Kern, Montague
.
Publisher: New York : Praeger, 1989Description: xiii, 237 p. : ill. ; 24 cm.ISBN: 9780275931957 (pbk.); 0275931951 (pbk.); 0275931943 (alk. paper).Other title: Thirty second politics.Subject(s): Television in politics -- United States | Advertising, Political -- United States | United States -- Politics and government -- 1981-1989DDC classification: 324.730973
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 5 , Side 1, TierNo 2, BayNo 4 |
324.730973 KER 1989 (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000000031 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 324.73 MAC An introduction to political communication / | 324.73 MAC 2011 An introduction to political communication / | 324.73 TRE 2011 Political campaign communication : | 324.730973 KER 1989 30-second politics : | 324.730973 MAA 2011 Campaign communication and political marketing / | 324.730973 RID 2011 The persuasive power of campaign advertising / | 324.730973 SMI 2010 Presidential campaign communication : |
Includes bibliographical references and index.