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Basic marketing research : a decision-making approach / Naresh K. Malhotra

By: Malhotra, Naresh K.
Publisher: Upper Saddle River : Pearson/Prentice Hall, c2009Edition: 3rd ed.Description: xxvi, 645 p. : ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780136037903 (hbk.); 0136037909 (hbk); 9780135024140 (pbk. : int. ed. : with CD-ROM); 0135024145 (pbk. : int. ed. : with CD-ROM).Subject(s): Marketing researchDDC classification: 658.83
Partial contents:
Pt. 1. Introduction and early phases of marketing research. - Pt. 2. Research design formulation. - Pt. 3. Data collection, analysis, and reporting
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Accompanying Material (Media Resource) Taylor's Library-TU
658.83 MAL 2009 (Browse shelf) 1 Available TBSxx,28000,03,AD 1000525489
Accompanying Material (Media Resource) Taylor's Library-TU
658.83 MAL 2009 (Browse shelf) 1 Available TBSxx,28000,03,AD 1000525480
Accompanying Material (Media Resource) Taylor's Library-TU
658.83 MAL 2009 (Browse shelf) 1 Available TBSxx,28000,03,AD 1000525488
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 6

658.83 MAL 2009 (Browse shelf) 1 Available DIB, 5000118815
Main Collection Taylor's Library-TU

Floor 4, Shelf 27, Side 1, TierNo 2, BayNo 1

658.83 MAL 2009 (Browse shelf) 1 Available TBSxx,28000,03,AD 5000118816
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 6

658.83 MAL 2009 (Browse shelf) 1 Available TBSxx,28000,03,AD 5000118814
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 6

658.83 MAL 2009 (Browse shelf) 1 Available TBSxx,34007,03,AD 5000000676

Accompanied by 1 CD-ROM: IBM SPSS Statistics. Student version 18.

Includes bibliographical references and indexes.

Pt. 1. Introduction and early phases of marketing research. - Pt. 2. Research design formulation. - Pt. 3. Data collection, analysis, and reporting

Accompanied by 1 qualtrics student access card : qualtrics