Basic marketing research : a decision-making approach / Naresh K. Malhotra
By: Malhotra, Naresh K.
Publisher: Upper Saddle River : Pearson/Prentice Hall, c2009Edition: 3rd ed.Description: xxvi, 645 p. : ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780136037903 (hbk.); 0136037909 (hbk); 9780135024140 (pbk. : int. ed. : with CD-ROM); 0135024145 (pbk. : int. ed. : with CD-ROM).Subject(s): Marketing researchDDC classification: 658.83Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,AD | 1000525489 | ||
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,AD | 1000525480 | ||
Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,AD | 1000525488 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 6 |
658.83 MAL 2009 (Browse shelf) | 1 | Available | DIB, | 5000118815 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 2, BayNo 1 |
658.83 MAL 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,AD | 5000118816 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 6 |
658.83 MAL 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,AD | 5000118814 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 6 |
658.83 MAL 2009 (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000000676 |
Accompanied by 1 CD-ROM: IBM SPSS Statistics. Student version 18.
Includes bibliographical references and indexes.
Pt. 1. Introduction and early phases of marketing research. - Pt. 2. Research design formulation. - Pt. 3. Data collection, analysis, and reporting
Accompanied by 1 qualtrics student access card : qualtrics