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From idea to success : the Dartmouth entrepreneurial network's guide for start-ups / Gregg Fairbrothers, Tessa M. Winter.

By: Fairbrothers, Gregg.
Contributor(s): Winter, Tessa M.
Publisher: New York : McGraw-Hill, c2011Description: xviii, 392 p. : ill. ; 24 cm.ISBN: 9780071760799 (hbk.); 0071760792 (hbk.); 9780071763455 (ebk.); 0071763455 (ebk.).Subject(s): Creative ability in business | New business enterprises | Industrial managementDDC classification: 658.11
Contents:
Introduction: the entrepreneur will save us? -- The framework -- Who is the entrepreneur? -- The right words to say -- What's the idea? -- Thinking about the market -- Intellectual property and licensing -- Risk -- Building your idea -- Building a business plan -- The founding team -- Building boards -- Employees and other people resources -- The competition -- Financing -- The law -- Nonprofits and social entrepreneurship -- Managing the company -- Everything is negotiable! -- On sales and selling -- Communication -- Leaders decide -- Accounting and money management -- Correcting your course -- Growing -- Liquidity events.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 23 , Side 2, TierNo 4, BayNo 7

 658.11 FAI 2011 (Browse shelf) 1 Available SOCIT,15010,03,GR 5000122478

Includes bibliographical references and index.

Introduction: the entrepreneur will save us? -- The framework -- Who is the entrepreneur? -- The right words to say -- What's the idea? -- Thinking about the market -- Intellectual property and licensing -- Risk -- Building your idea -- Building a business plan -- The founding team -- Building boards -- Employees and other people resources -- The competition -- Financing -- The law -- Nonprofits and social entrepreneurship -- Managing the company -- Everything is negotiable! -- On sales and selling -- Communication -- Leaders decide -- Accounting and money management -- Correcting your course -- Growing -- Liquidity events.