E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey.
By: Chaffey, Dave
.
Publisher: Harlow, England ; New York : FT Prentice Hall, 2009Edition: 4th ed.Description: xxxii, 764 p. : col. ill. ; 27 cm.ISBN: 9780273719601 (pbk.).Other title: Ebusiness and ecommerce management.Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.872
Contents:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 2 |
658.872 CHA 2009 (Browse shelf) | 1 | Available | SCAFS,70006,03,GR | 5000100224 |
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.