Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit
By: Schiffman, Leon G
.
Contributor(s): Kanuk, Leslie Lazar | Wisenblit, Joseph.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010Edition: 10th ed.Description: 592 p. : col. ill. ; 27 cm.ISBN: 9780137006700 (pbk. : Global ed.); 0137006705 (pbk. : Global ed.); 9780135053010 (pbk.).Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
Partial contents:
Part one: Introduction. - Part two: The consumer as an individual. - Part three: Consumer in their social and cultural settings. - Part four: The consumer's decision-making process and ethical dimensions.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 8 |
658.8342 SCH 2010 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA | 5000152335 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 8 |
658.8342 SCH 2010 (Browse shelf) | 1 | Available | tbsxx,34003,03,RA | 5000140206 | |
| Main Collection | Taylor's Library-TU | 658.8342 SCH 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,AD | 5000118811 | ||
| Main Collection | Taylor's Library-TU | 658.8342 SCH 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,RM | 5000118810 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 8 |
658.8342 SCH 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,AD | 5000100048 | |
| Main Collection | Taylor's Library-TU | 658.8342 SCH 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,AD | 5000100103 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 8 |
658.8342 SCH 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,AD | 5000100013 |
Includes bibliographical references and indexes.
Part one: Introduction. - Part two: The consumer as an individual. - Part three: Consumer in their social and cultural settings. - Part four: The consumer's decision-making process and ethical dimensions.