Product management : text and cases / Kaushik Mukerjee.
By: Mukerjee, Kaushik.
Publisher: New Delhi : PHI Learning, c2009Description: xiii, 198 p. : ill. ; 24 cm.ISBN: 9788120337251 (pbk.).Subject(s): Product management -- Case studiesDDC classification: 658.827Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 2, BayNo 1 |
658.827 MUK 2009 (Browse shelf) | 1 | Available | SCAFS,70006,03,GR | 5000100131 |
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658.827 MOR 2004 The pirate inside : | 658.827 MOR 2009 Eating the big fish : | 658.827 MOR 2012 Brand against the machine : | 658.827 MUK 2009 Product management : | 658.827 NAD Living brands : | 658.827 NEW 2009 Passion brands : | 658.827 NEW 2011 New super identity : |
"Eastern Economy Edition" -- Cover.