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Legends in marketing. Kent B. Monroe / series editor, Jagdish N. Sheth.

By: Monroe, Kent B.
Contributor(s): Sheth, Jagdish N.
Publisher: New Delhi : SAGE, 2011Description: 7 v. : ill. ; 25 cm.ISBN: 9788132105183 (hbk. : set of 7 v.).Other title: Kent B. Monroe.Subject(s): Monroe, Kent B | Marketing | Pricing | Consumer behaviorDDC classification: 658.80092
Contents:
v. 1. Processing of price information / volume editor, Chezy Offir -- v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta -- v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen -- v. 4. Price fairness / volume editor, Lan Xia -- v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway -- v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar -- v. 7. Pricing management and practice / volume editor, Manjit S. Yadav.
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26, Side 2, TierNo 3, BayNo 1

 658.80092 MON 2011 (Browse shelf) Vol. 1 1 Available TBSxx,34001,03,CL 5000127565
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80092 MON 2011 (Browse shelf) Vol. 2 1 Available TBSxx,34002,03,CL 5000127561
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80092 MON 2011 (Browse shelf) Vol. 3 1 Available TBSxx,34004,03,CL 5000127556
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80092 MON 2011 (Browse shelf) Vol. 4 1 Available TBSxx,34001,03,CL 5000127367
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80092 MON 2011 (Browse shelf) Vol. 5 1 Available TBSxx,34003,03,CL 5000127476
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80092 MON 2011 (Browse shelf) Vol. 6 1 Available TBSxx,34003,03,CL 5000127365
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80092 MON 2011 (Browse shelf) Vol. 7 1 Available TBSxx,34002,03,CL 5000127423

Includes bibliographical references.

v. 1. Processing of price information / volume editor, Chezy Offir -- v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta -- v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen -- v. 4. Price fairness / volume editor, Lan Xia -- v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway -- v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar -- v. 7. Pricing management and practice / volume editor, Manjit S. Yadav.