Action research in marketing [electronic resource] / guest editor, Chad Perry.
Contributor(s): Perry, Chad | ebrary, Inc
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Series: European journal of marketing: v. 38, no. 3/4, 2004.Publisher: [Bradford, England] : Emerald Group Pub., 2004Description: p. 292-468 : ill.Subject(s): Marketing research | Research, IndustrialGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.