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Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.

By: Rothenberg, Randall.
Publisher: New York : Vintage Books, c1994Description: 479 p. ; 21 cm.ISBN: 9780679740421 (pbk.); 0679740422 (pbk.); 0679412271.Subject(s): Weiden & Kennedy -- Case studies | Advertising -- United States | Advertising campaigns -- United States | Advertising agencies -- United States | Advertising -- Automobiles -- United States -- Case studies | Subaru automobile -- Marketing -- Case studiesDDC classification: 659.196292222
Item type Current location Call number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
659.196292222 ROT 1995 (Browse shelf) Available SOMAC,09030,02,CL 5000024782 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and index.