Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.
By: Dahlen, Micael
.
Contributor(s): Lange, Fredrik | Smith, Terry.
Publisher: West Sussex : John Wiley, c2010Description: xxii, 584 p. : col. ill. ; 25 cm.ISBN: 9780470319925 (pbk.).Subject(s): Communication in marketing | Branding (Marketing)DDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 DAH 2010 (Browse shelf) | Available | SHTEx,70002,03,GR | 5000098246 |
Includes bibliographical references and index.