Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
By: Mooij, Marieke K. de
.
Contributor(s): Mooij, Marieke K. de. Consumer behavior and culture.
Publisher: Los Angeles : SAGE, c2011Edition: 2nd ed.Description: xv, 403 p. : ill. ; 24 cm.ISBN: 9781412979900 (pbk.); 1412979900 (pbk.).Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingDDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 5, BayNo 1 |
658.8342 MOO 2011 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000116215 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 MOO 2011 (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000117320 |
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| 658.8342 MOO Consumer behavior and culture : | 658.8342 MOO Consumer behavior and culture : | 658.8342 MOO Consumer behavior and culture : | 658.8342 MOO 2011 Consumer behavior and culture : | 658.8342 MOO 2011 Consumer behavior and culture : | 658.8342 MUL 2012 Multicultural perspectives in customer behaviour / | 658.8342 NEA Consumer behaviour : |
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.