Persuasive advertising : evidence-based principles / by Scott Armstrong.
By: Armstrong, Jon Scott.
Publisher: Basingstoke : Palgrave Macmillan, [2010] ©2010Description: xii, 386 pages : illustrations ; 24 cm.Content type: text Media type: umediated Carrier type: volumeISBN: 1403913439 (hardback); 9781403913432 (hardback).Subject(s): AdvertisingDDC classification: 659.1| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5 |
659.1 ARM 2010 (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000023280 |
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| 659.1 ARE 2013 Contemporary advertising and integrated marketing communications / | 659.1 ARE 2015 Advertising / | 659.1 ARE 2017 Contemporary advertising and integrated marketing communications / | 659.1 ARM 2010 Persuasive advertising : | 659.1 ART The art of advertising : | 659.1 ATT 2008 The secrets of successful creative advertising : | 659.1 ATT 2008 The secrets of successful creative advertising : |
Includes bibliographical references and index.