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The dynamics of mass communication : media in transition / Joseph Dominick.

By: Dominick, Joseph R.
Publisher: New York : McGraw-Hill Higher Education, c2011Edition: 11th ed.Description: xxiii, 482 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9780073378886 (pbk.); 0073378887 (pbk.).Subject(s): Mass mediaDDC classification: 302.23
Contents:
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 2, BayNo 1

 302.23 DOM 2011 (Browse shelf) 1 Available SOMAC,37000,03,CL 5000023592

Includes index.

The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.