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Principles and practice of marketing / David Jobber

By: Jobber, David, 1947-.
Publisher: London : McGraw-Hill, c2010Edition: 6th ed.Description: xxx, 946 p. : ill. ; 27 cm.ISBN: 0077123301 (pbk.); 9780077123307 (pbk.).Subject(s): Marketing | Marketing -- Europe -- Case studiesDDC classification: 658.8
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 4

658.8 JOB 2010 (Browse shelf) 1 Available TBSxx,54001,03,RA 5000114293
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 4

658.8 JOB 2010 (Browse shelf) 1 Available TBSxx,08010,03,GR 5000106592

Includes bibliographical references and index.