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Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien.

Publisher: Los Angeles : SAGE, 2008Edition: 2nd ed.Description: xiii, 322 p. : ill. ; 24 cm.Subject(s): MarketingGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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