Marketing for tourism / J. Christopher Holloway.
By: Holloway, J. Christopher
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Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2004Edition: 4th ed.Description: xvii, 510 p. : ill. (some col.), 1 map ; 25 cm.ISBN: 0273682296.Subject(s): Tourism | Tourism -- MarketingDDC classification: 338.4791
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Includes bibliographical references (p. 494-497) and index.