OBD : obsessive branding disorder : the business of illision and the illusion of business / Lucas Conley.
By: Conley, Lucas
.
Publisher: New York : BBS/Public Affairs, c2008Description: 230 p. ; 21 cm.ISBN: 9781586487041 (pbk.).Subject(s): Branding (Marketing) | Brand name productsDDC classification: 658.827
Contents:
Loyalty beyond reason -- A branding company town -- Feeding the monster -- Buying our way into being -- Ad creep -- Poisoning the grapevine -- Invisible branding -- Getting inside our heads -- Getting personal -- The future of an illusion
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 |
658.827 CON 2008 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000102312 |
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| 658.827 CHE 2008 Luxury brand management : | 658.827 CHE 2011 Brand mastery : | 658.827 COL 2013 Coloring your brand / | 658.827 CON 2008 OBD : | 658.827 COO Branding / | 658.827 CRA The ultimate book of business brands : | 658.827 DAL Career warfare : |
Includes bibliographical references (p. 205-211) and index.
Loyalty beyond reason -- A branding company town -- Feeding the monster -- Buying our way into being -- Ad creep -- Poisoning the grapevine -- Invisible branding -- Getting inside our heads -- Getting personal -- The future of an illusion