Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud.
By: Hooley, Graham J
.
Contributor(s): Piercy, Nigel | Nicoulaud, Brigitte.
Publisher: Harlow : Financial Times/Prentice Hall, 2012Edition: 5th ed.Description: xv, 578 p. : ill. (some col.) ; 27 cm.ISBN: 9780273740933 (pbk.).Other title: Marketing strategy and competitive positioning.Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2012 (Browse shelf) | 1 | Available | TBSxx,54001,04,RA | TBSxx,44003,03,RA|SOMMx,44003,03,RA | 5000139506 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2012 (Browse shelf) | 1 | Available | TBSxx,08010,03,GR | TBSxx,44003,03,RM|SOMMx,44003,03,RM | 5000133262 |
Includes bibliographical references and index.