Baked-in : creating products and businesses that market themselves / Alex Bogusky & John Winsor.
By: Bogusky, A. M. (Alex M.)
.
Contributor(s): Winsor, John.
Publisher: Chicago : Agate, c2009Description: 152 p. : ill. ; 20 cm.ISBN: 1932841466 (hbk.); 9781932841466 (hbk.).Subject(s): New products | Advertising -- New products | MarketingDDC classification: 658.575
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 658.575 BOG 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000104884 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
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| 658.57 PAN Operation research / | 658.575 BAK 2009 From concept to consumer : | 658.575 BOA 2010 Built to love : | 658.575 BOG 2009 Baked-in : | 658.575 CHA 2009 Managing innovation and new product development : | 658.575 COO 2011 Winning at new products : | 658.575 CRA New products management / |
"A B2 book."