Understanding children as consumers / edited by David Marshall
Contributor(s): Marshall, Dave
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Series: Advanced marketing series.Publisher: London : SAGE, 2010Description: xvii, 262 p. : ill. ; 25 cm.ISBN: 9781847879271 (pbk.); 9781847879264 (hbk.).Subject(s): Child consumers | Consumer behaviorDDC classification: 658.8342083
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8342083 UND 2010 (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 5000104222 |
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| 658.8342 ZUR 2010 Neuromarketing : | 658.834205 Journal of consumer research. | 658.8342083 THO 2009 Buy, buy baby : | 658.8342083 UND 2010 Understanding children as consumers / | 658.8342094 CON 2010 Consumer behaviour : | 658.8342094 CON 2010 Consumer behaviour : | 658.8342094 CON 2010 Consumer behaviour : |
Includes bibliographical references and index.