A complaint is a gift : recovering customer loyalty when things go wrong / Janelle Barlow, Claus Mller.
By: Barlow, Janelle
.
Contributor(s): Møller, Claus.
Publisher: San Francisco, CA : Berrett-Koehler Pub, c2008Edition: 2nd ed. (revised & expanded).Description: x, 287 p. ; 23 cm.ISBN: 9781576755822 (pbk.).Subject(s): Consumer complaints![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.8343 BAR 2008 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000107394 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.83420994 QUE 2011 Consumer behaviour : | 658.8343 ARV Brands: | 658.8343 ATK The culting of brands : | 658.8343 BAR 2008 A complaint is a gift : | 658.8343 BER 2014 Retail branding and store loyalty : | 658.8343 CAL 2005 Indispensable : | 658.8343 EAR 2009 Herd : |
Includes bibliographical references (p. 251-271) and index.
A complaint is a gift strategy -- Complaints: necessary evil or opportunities? -- Capitalizing on complaints -- Why most customers don't complain -- In the mind of the complaining customer -- The gift formula -- Creating better customers with goodwill -- When customers go ballistic -- It's all in the words: responding to written complaints -- From a whisper to a global shout -- When feedback gets personal -- When you complain, make sure you are giving a gift.