Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
By: Mooradian, Todd A
.
Contributor(s): Matzler, Kurt | Ring, Lawrence J.
Publisher: Boston, MA : Prentice Hall, c2012Description: xxiv, 384 p. : ill. ; 24 cm.ISBN: 9780136028048 (pbk.); 0136028047 (pbk.).Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.802 MOO 2012 (Browse shelf) | 1 | Available | TBSxx,18002,03,GR | 5000123964 |
Includes bibliographical references and index.