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The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.].

Contributor(s): Maclaran, Pauline.
Publisher: Los Angeles, Calif. : SAGE, 2010Description: xviii, 523 p. : ill. ; 26 cm.ISBN: 9781847875051 (hbk.); 184787505X (hbk.).Other title: Marketing theory.Subject(s): Marketing -- PhilosophyDDC classification: 658.8001
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
658.8001 SAG 2010 (Browse shelf) 1 Available TBSxx,28000,02,CL 5000104912 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

First published: 2009.

Includes bibliographical references and index.