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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.

By: Crane, Frederick G.
Publisher: Los Angeles, Calif. : SAGE, c2010Description: xii, 227 p. : ill. ; 23 cm.ISBN: 9781412953467 (hbk.); 1412953464 (hbk.); 9781412953474 (pbk.); 1412953472 (pbk.).Subject(s): Marketing -- Management | Small business marketingDDC classification: 658.8
Contents:
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 3

 658.8 CRA 2010 (Browse shelf) 1 Available TBSxx,28000,03,CL 5000104594

Includes bibliographical references and index.

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.