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You are a brand! : how smart people brand themselves for business success / Catherine Kaputa.

By: Kaputa, Catherine, 1948-.
Publisher: Boston, MA : Nicholas Brealey Pub., 2010Edition: 1st pbk. ed.Description: xxiv, 208 p. ; 23 cm.ISBN: 9781857885453 (pbk.); 1857885457 (pbk.).Subject(s): Professions -- Marketing | Career development | Success in businessDDC classification: 650.14
Contents:
Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
650.14 KAP 2010 (Browse shelf) 1 Available SHTEx,70002,03,GR 5000114096 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Previously published as U R a Brand! by Davies-Black in 2005.

Foreword by Al Ries.

Includes bibliographical references (p. 199-201) and index.

Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z.