You are a brand! : how smart people brand themselves for business success / Catherine Kaputa.
By: Kaputa, Catherine.
Publisher: Boston, MA : Nicholas Brealey Pub., 2010Edition: 1st pbk. ed.Description: xxiv, 208 p. ; 23 cm.ISBN: 9781857885453 (pbk.); 1857885457 (pbk.).Subject(s): Professions -- Marketing | Career development | Success in businessDDC classification: 650.14Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
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Main Collection | TU External Storage-LCS | 650.14 KAP 2010 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000114096 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Previously published as U R a Brand! by Davies-Black in 2005.
Foreword by Al Ries.
Includes bibliographical references (p. 199-201) and index.
Take charge of your self-brand -- Think different to become a brand apart -- Search for the sweet spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results -- Use the principles of visual identity to create a powerful self-brand package -- Tap into the power of symbols, logos, and design to imprint your brand identity -- Harness the power of names, signature words, and phrases to lock in your message -- Learn to speak for effect, not just facts -- Build a wide network of contacts and associates -- Think in terms of emotional engagement with your key target markets -- Become a little bit famous -- Develop an action plan that gets you all the way from A to Z.