The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
By: Roman, Kenneth
.
Publisher: New York : Palgrave Macmillan, 2009Description: xiv, 282 p., [8] p. of plates : ill. ; 25 cm.ISBN: 1403978956 (hbk.); 9781403978950 (hbk.); 9780230100367 (pbk.); 0230100368 (pbk.).Other title: David Ogilvy and the making of modern advertising.Subject(s): Ogilvy, David, 1911-1999 | Advertising executives -- United States -- Biography | Advertising agencies -- United States -- History -- 20th century | Advertising -- United States -- History -- 20th centuryDDC classification: 659.092
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5 |
659.092 ROM 2009 (Browse shelf) | 1 | Available | TBSxx,34004,02,GR | 5000126776 | ||
| Main Collection | TU External Storage-LCS | 659.092 ROM 2009 (Browse shelf) | 1 | Available | SOMAC,37000,02,CL | 5000110687 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references (p. [249]-271) and index.