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Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier / Michael Fertik and David Thompson.

By: Fertik, Michael.
Contributor(s): Thompson, David, 1979-.
Publisher: New York : American Management Association, c2010Description: vi, 264 p. : ill. ; 24 cm.ISBN: 9780814415092 (hbk.); 0814415091 (hbk.); 9780814415092.Subject(s): Personal information management | Online identities | Rumor | Internet in publicity | Public relations | Corporate imageDDC classification: 659.202854678
Contents:
Welcome to the new digital frontier -- Your online reputation is your reputation -- The Internet is the new wild west -- The forces driving online reputation -- Anonymous cowards -- Google gone wild: the digital threat to reputation -- Why people attack each other online -- Types of Internet attacks -- How to measure Internet reputation damage -- Your reputation roadmap and online reputation audit -- Getting proactive: the best defense is a good offense -- Recovering from online smears: restoring your reputation after the damage has been done -- Protect your small business and professional reputation -- Conclusion: embrace the Internet.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
659.202854678 FER 2010 (Browse shelf) 1 Available TBSxx,34004,03,CL 5000104280 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and index.

Welcome to the new digital frontier -- Your online reputation is your reputation -- The Internet is the new wild west -- The forces driving online reputation -- Anonymous cowards -- Google gone wild: the digital threat to reputation -- Why people attack each other online -- Types of Internet attacks -- How to measure Internet reputation damage -- Your reputation roadmap and online reputation audit -- Getting proactive: the best defense is a good offense -- Recovering from online smears: restoring your reputation after the damage has been done -- Protect your small business and professional reputation -- Conclusion: embrace the Internet.