Luxury China : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
By: Chevalier, Michel
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Contributor(s): Lu, Pierre Xiao.
Publisher: Singapore : John Wiley & Sons (Asia), c2010Description: xvii, 251 p. : ill., maps ; 24 cm.ISBN: 9780470823415 (hbk.); 0470823410 (hbk.).Subject(s): Consumer behavior -- China | Consumer behavior -- China -- Case studies | LuxuryDDC classification: 658.800951 Browsing Taylor's Library-TU Shelves Close shelf browser
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| 658.80095 SER Services marketing in Asia : | 658.80095 SER Services marketing in Asia : | 658.80095 SER Services marketing in Asia : | 658.800951 CHE 2010 Luxury China : | 658.800951 KOT Marketing management in China / | 658.800954 MAR 2009 Marketing practices in developing economy : | 658.8009595 ADO Adoi. |
Includes bibliographic references (p. [241]-243) and index.
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.